SAN FRANCISCO, USA // Andrea Hopelain is a dynamic and transformational leader with decades of experience across sports, entertainment and gaming. As the GM & SVP of publishing for EA SPORTS, she oversees brand, marketing and communications, partnerships, commercial and business management, and creative for the EA SPORTS portfolio, including EA SPORTS FC, Madden NFL, College Football, Formula 1, UFC, PGA, and NHL, reaching more than 350 million fans around the globe. Before EA SPORTS, she led Global Strategy and Marketing for a $1B portfolio of brands at Hasbro, was Vice President of Franchise Strategy and Marketing at Sony Pictures, and spent many years at The Walt Disney Company. Play has been a constant thread throughout her sport journey as a competitive soccer player and in her career. Andrea believes that the notion of play can be found inside all of us and exists as a powerful way to connect communities of fans around the world’s biggest brands in sport and entertainment.