Gameday/In-Game Experience
Michelle McComas
Executive Director, Entertainment & Events
Chicago Bulls
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Michelle McComas

CHICAGO, USA // Now in her twelfth season, Michelle and her team are responsible for the Chicago Bulls and Windy City Bulls game night experience, including game presentation, entertainment programming, content production and fan engagement. She also oversees the cast of over 150 performers that is Bulls Entertainment, which includes: Benny The Bull, Luvabulls, Incredibulls, Bulls DJs, 312 Crew and Bucket Boys, among others. Michelle’s team also supports the production of non-game events for corporate partners, Season Ticket Holders, community relations and grassroots marketing.

Michelle has served as a creative producer at seven NBA All-Star Weekends between 2016-2023. Her team’s work has also won several awards, including the Golden Matrix Award for Best Overall Production in Basketball and Best Live Performance, Telly Awards, and a Chicago/Midwest Emmy Award.

While Michelle was born in Chicago and grew up watching the legendary Bulls in the 90’s, she got her start in pro sports as a dancer for the New York Knicks and Liberty while attending New York University. She graduated from the Stern School of Business in 2001 with dual Bachelor’s Degrees in Marketing and Management. She currently resides in Chicago with her residential broker husband, Chris, and their Mini Bernedoodle, Bruce Lee.

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