Image of Rodrigo Sobral

Rodrigo Sobral
VP, Executive Creative Director

LONDON, UK // As R/GA London’s Integrated Executive Creative Director, Rodrigo is responsible for the agency’s creative output and provides thought and innovation leadership for its clients. Rodrigo joined R/GA in January 2013, with a clear focus on developing campaign and storytelling capabilities, as well as a bold creative vision to realize the agency’s ambition of becoming a broadcast leader.

As a result of his successful journey, he has seen R/GA London double in size, win accounts like Nike and Google, and be named Campaign’s Digital Agency of the Year in 2014 and 2015.

This momentum has continued, with Advertising Age naming the R/GA network Agency of the Year and the London office first runner up for Creativity Innovators of the Year—a clear confirmation of the fully integrated approach Rodrigo believes in. Rodrigo is also a Global Executive Creative Director on the Beats by Dre account.

He has been the driving force behind the acclaimed Beats Pill+, “Hear What You Want,” and “The Game Before The Game” campaigns, helping the brand to become the #1 headphone in North America and Europe in advance of its acquisition by Apple for $3 billion.

Over the last two decades, Rodrigo has been responsible for creating ideas that move with culture and for designing genuinely useful products and services for leading global brands. He works by shaping a multidisciplinary environment, and his integrated approach to communications opens up fresh possibilities for brands and agencies thirsty for innovation.

Prior to R/GA, Rodrigo was the Co-founder and Executive Creative Director of The Mill Digital and led the agency to win many international awards, including four Grand Prix and a nomination for Digital Agency of the Year in 2012 by the BIMA.

Before The Mill, he was a Creative Director at AKQA, where he developed the prestigious Nike Football platform, Nike Supersonic, and Nike “Write the Future” digital campaigns.

Rodrigo began his career in São Paulo as a designer, developer, and skateboarder before becoming the founding partner of Loo/SP, a pioneer digital creative production company in Brazil. For him, great work has always been an act of collaboration—putting thoughts forward and thrashing them out alongside everyone else. The best ideas will survive.

Rodrigo has been recognized nationally and internationally by many major industry awards, including one Titanium, two Gold Integrated and seven Cyber Lions at Cannes; Grand Prix from CLIO, Campaign, Spikes, BIMA, Shark, and Cresta; and awards from D&AD, The One Show, LIAA, and the New York Festivals, to name but a few.

He has also been profiled as Top Digital Player in Brazil by Meio & Mensagem in 2008 and named among the Top 20 Creative Directors by Campaign in 2014.