SAN FRANCISCO, USA // Michèle immerses herself completely in the products she promotes, striving to understand them from every possible point of view.
Her urbane designs have earned more than 80 awards, both within and outside of the healthcare space; including a London International Advertising Award, New York Festivals Gold Medal, and recognition from the Global Awards, Rx Club, One Show, and Mobius, and others.
An energetic, and enthusiastic collaborator Michèle feels that successful brands result from consistently reinforcing a brand’s unique story, and finding the source of deeper engagement in every channel. She is known for the exceptional level of scientific and aesthetic sophistication she nurtures in her teams.
In a career spanning more than 25 years, Michèle has worked on leading pharmaceutical and device brands for Genentech, Amgen, Roche, AstraZeneca, GlaxoSmithKline, Boston Scientific, Gore Medical Products, Medtronic, Edwards Life Sciences, and BD Biosciences. She has also worked on numerous consumer products for Proctor & Gamble, Hewlett-Packard and Nikon.
Michèle’s experience covers most therapeutic categories—with extensive experience in biotechnology and life science technology as well as medical devices. Before coming to Giant Creative Strategy, Michele worked at Huntsworth Health, and FCB HealthCare in San Francisco; and EuroRSCG Life (formerly LM&P), Publicis, and Saatchi in Toronto, Canada.
Michèle earned a BA in advertising and communications from Ontario College of Art and Design, and has done extension courses at UC Berkeley, and User experience design training through General Assembly.