CHICAGO, USA // Robin leads operations for TBWA\WorldHealth globally. Her strategic leadership is credited with unparalleled results for breakthrough brands like Sovaldi and Harvoni, and her expertise at launch through life cycle has driven successful brands such as ABILIFY.
Robin believes the best work is the result of healthy partnerships and a healthy process. Innovative approaches like SPARK—a week-long immersive creative development process—are a hallmark of Robin's ability to create more efficient and rewarding campaign development experiences for both agency and client team members.
Robin created the Young Globals, a student competition designed to introduce young people to a career in healthcare advertising.
In 2015 Robin served on the healthcare jury for Cannes Lions Health and in 2016 she spoke at Lions Health on the value of disrupting the traditional creative process.
Robin volunteers with Waukegan to College, helping high school students achieve their goal of attending a 4-year college or university. One of her mentees earned the Gates Millennium Scholarship.