Lightbox
Bronze Award
All it takes is a Yes.
Lufthansa
Germany
2026
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Entrant Company
SERVICEPLAN GERMANY
Entry Type
Original
Launch Country
Germany
Program
Clio Music 2026
Medium Type
‌Use of Music
Medium
Use of Music in Advertising
Category
61 Seconds to Five Minutes
Lufthansa wants to inspire people to embark on new adventures. In the cinematic film, the protagonist is magically transported from her everyday life to her dream destinations as she types them into the flight search bar on the Lufthansa app. The camera stays unusually close to the protagonist—very uncommon for travel advertising. The visuals blend slow motion with fast cuts, crystal-clear images with blurred motion. The creative editing highlights her emotional state as she stumbles from one scene to the next, barely able to believe her adventure. Music and sound enhance the cultural diversity of the destinations, making the film even more immersive. Ambient noises intertwine with the images in her mind as she rushes through countless worlds. Until, finally, she awakens from her daydream—finding herself in the cabin of a Lufthansa flight, enroute to her next adventure.
Credits
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertiser / Brand
Deutsche Lufthansa AG
Cologne
Advertising Agency
SERVICEPLAN GERMANY
Munich
Advertising Agency
SERVICEPLAN GROUP
Munich
Production Company
ICONOCLAST Germany
Berlin
Post Production Company
Cabin Edit
New York
Recording Studio
Alex Parker
Berlin
Post Production Company
Rothau / Colorcollective
New York
Media Agency
Mindshare
Frankfurt
Digital Agency
Oscar Bravo
Munich
Global Chief Creative Officer
Alex Schill
SERVICEPLAN GROUP
Chief Creative Officer Germany
Till Diestel
SERVICEPLAN GROUP
Global Executive Creative Director
Wolfgang Warzilek
SERVICEPLAN AMERICAS
Global Executive Creative Director
Erick Barrios Hernandez
SERVICEPLAN AMERICAS
Creative Director Copy
Stefan Rehne
SERVICEPLAN GERMANY
Senior Art Director
Jonas Menze
SERVICEPLAN GERMANY
Senior Art Director
Eva Povilauskaite
SERVCEPLAN GERMANY
Senior Copywriter
Viktoria Pronko
SERVICEPLAN GERMANY
Art Director
Fabian Kräkel
SERVICEPLAN GERMANY
Art Director
Vivien Katholing
SERVICEPLAN GERMANY
Copywriter
Philip Ziegler
SERVICEPLAN GERMANY
Account Director
Amina Malik
SERVICEPLAN GERMANY
Account Manager
Evelyn Gerlach
SERVICEPLAN GERMANY
Head of Creative Planning International
Lucas Conte
SERVICEPLAN GROUP
Director Strategy
Sarah Nemec
SERVICEPLAN GROUP
Senior Strategist Social & Digital
Eva Maria Hölzl
SERVICEPLAN GROUP
Head of Account Management
Christian Von Dewall
SERVICEPLAN GERMANY
Client Service Director
Daria Diklic
SERVICEPLAN GERMANY
General Manager
Christoph Köhler
SERVICEPLAN GERMANY
Senior Integrated Producer
Caroline Walczok
SERVICEPLAN GERMANY
Head of Post Production
Maggy Fischer
SERVICEPLAN GERMANY
Motion Design
Ines Kossack
SERVICEPLAN GERMANY
Grading
Florian Wolf
SERVICEPLAN GERMANY
Compositing
Tony Nitschke
SERVICEPLAN GERMANY
Editor
Katherina Nützel
SERVICEPLAN GERMANY
Editor
Janine Meyer
SERVICEPLAN GERMANY
Freelancer
Tülay Kahraman
-
Director
Niclas Larsson
Iconoclast Germany
DOP
Maximilian Pittner
Iconoclast Germany
Executive Producer
Alexis Delanoue
Iconoclast Germany
Managing Director
Nils Schwemer
Iconoclast Germany
Producer
Beate Ehlert
Iconoclast Germany
Production Coordinator
Karin Rudokas
Iconoclast Germany
Production Coordinator
Flora Marriott
Iconoclast Germany
Postproducer
Jens Maier-Rothe
Iconoclast Germany
Casting
Ruth O’Dowd
Iconoclast Germany
Production Designer
Mikael Varhelyi
Iconoclast Germany
Stylist
Rebecca Palmer
Iconoclast Germany
Editor
Carla Luffe
Cabin Edit
Editor
Henrik Hanson
Cabin Edit
VFX Supervisor + online artist
Jordi Bares
Rothau
CG artist
Chris Winters
Rothau
CG artist
HongRu Chen
Rothau
Colorist
Alex Bickel
Colorcollective
Music Composer
Christopher Bear
-
Sounddesign
Ethan Houser
-
Final Mix
Alex Parker
-
Executive Producer Online
Sam Napper
-
Account Director
Mareike Schröder
Mindshare
Client Service Supervisor
Stefanie Anthes
Mindshare
Head of Lufthansa Group
Bernd Mayrhofer
Mindshare
Team Lead Social
Ina Fölster
Oscar Bravo
Creative Director/Art
Florian Schoeftenhuber
Oscar Bravo
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