Bel: Babybel - The Fun Kind of Good

Silver Award

Babybel - The Fun Kind of Good

Bel

France

2026

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Babybel The Fun Kind Of Good - Snack Time...

Babybel The Fun Kind Of Good - Long Film...

Babybel The Fun Kind Of Good - On the Move...

Babybel The Fun Kind Of Good - Office Break...

Babybel The Fun Kind Of Good - Training Session...

Babybel - The Fun Kind of Good Camping...

Entrant Company

Prose On Pixels France

Entry Type

Original

Program

Clio Music 2026

Medium Type

‌Use of Music

Medium

Sonic Branding

Category

Sonic Branding

With this new multimedia campaign The Fun Kind of Good, Babybel® is here to show us that “good», far from boring, can actually be a blast. For even more Babybel fun, a 45’’ cinema spot that will show a Babybel® character’s “good on the go” odyssey. The film reveals a new track written for Babybel® in collaboration between the agency, the brand and up and coming Australian artist Sam Quealey who lends her vocals to this earworm of a track. The song, titled I’m your Baby, highlights the relationship with someone you can truly count on just like Babybel and defines the whole rhythm of the film. With this song is revealed the new sound identity of the brand “I’m your baby-babybel”, that is present on all the video assets to introduce and close the films.

All 2026 Winners

Executions

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