Entrant Company
FCB Chicago
Launch Country
United States
Program
Clio Entertainment 2025
For decades, film captions were treated as a basic utility: serviceable but emotionless. Lacking timing, tone, character clarity, and emotional nuance, they left millions of Deaf and hard-of-hearing viewers with a diminished version of the film experience.
Caption with Intention changes that.
It introduces a new visual language for captions. Words animate in sync with speech. Expressive typography changes size and weight to reflect tone and volume. Color coding helps distinguish between speakers. Every element from timing to typeface was crafted to ensure captions don’t just convey the words, they convey what’s being said, how it’s being said, when, and by whom.
Over 10 months, the system was refined in partnership with a 125-person panel from the Deaf community. Their feedback shaped every design decision, making it more intuitive, immersive, and emotionally resonant. Meaning millions of viewers wouldn’t just read dialogue, they’d feel the film.
Credits
Production Company
Rakish Entertainment
Los Angeles
Advertiser / Brand
Chicago Hearing Society
Chicago
Post Production Company
Pes Motion Studio
Chicago
Chief Creative Officer
Andrés Ordóñez
FCB Chicago
President
Jennifer Neumann
FCB Chicago
Chief Strategy Officer
Mollie Partesotti
FCB Chicago
SVP, Executive Creative Director
Bruno Mazzotti
FCB Chicago
Associate Creative Director
Frederik Clarysse
FCB Chicago
Associate Creative Director
Silas Nogueira
FCB Chicago
Associate Creative Director
Gustavo Dallegrave
FCB Chicago
Associate Creative Director
Copywriter
Nihal Atawane
FCB Chicago
SVP, Group Management Director
Zachary Kieltyka
FCB Chicago
Management Director
Lauren Scholten
FCB Chicago
EVP, Managing Director, Strategic Analytics
SVP, Group Analytics Director
Jennifer Asai
FCB Chicago
Analytics Director
Olivia Parker
FCB Chicago
Senior Analyst
Devin Montgomery
FCB Chicago
VP, Strategic Services
Kristin Oberg
FCB Chicago
Director, Global Communications & Content
Global Creative Services & Awards Associate
Supervising Senior Producer
Senior Content Producer
Shannon Clash
456 Studios
Senior Editor
Jackie Moorman
456 Studios
Associate Editor
Ariel Diosdado
456 Studios
Associate Editor
Eema Siddiqui
456 Studios
Associate Editor
Natalia Trejo
456 Studios
Associate Editor
Brandon Bunner
456 Studios
Director of Motion Graphics
Motion Design Director
Mike Czerniuk
456 Studios
Senior GFX Artist
Michelle Timpone
456 Studios
Senior GFX Artist
Anthony Malagutti
456 Studios
GFX Artist
Shivani Varandani
456 Studios
Audio Producer
Thomas Zalduendo
456 Studios
Senior Audio Engineer
Marco Morales
456 Studios
Senior Audio Engineer
Zach Scheitlin
456 Studios
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