Shortlist
Award
Icons
Tesco
United Kingdom
2026
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Tangerine...
Tomato...
Tuna...
Tofu...
Thyme...Entrant Company
BBH
Entry Type
Product/Service
Launch Country
United Kingdom
Program
Clio Awards 2026
Medium Type
Professional
Medium
Out of Home
Category
Billboard
Tesco is an iconic supermarket, with an instantly recognisable logo - but despite its iconicity, the brand wasn’t front of mind when customers thought of high quality food. The brand faced a challenge - how could it shift customer’s perceptions, and make sure that in the eyes of the nation, Tesco truly stood for quality food?
The creative solution was then clear. To make Tesco stand for quality food, we’d literally make quality food stand for Tesco, making the brand synonymous with freshness and quality.
Executions
Tangerine
Billboard
Tomato
Billboard
Tuna
Billboard
Tofu
Billboard
Thyme
Billboard
Credits
Advertising Agency
BBH
London
Advertiser / Brand
Tesco
London
Advertising Agency
BBH
London
Advertising Agency
BBH
London
Holding Company
Publicis Groupe
Paris
Production Company
At Rare
London
Studio
Wellcom
London
Global Chief Creative Officer
Alex Grieve
BBH
Uk Marketing Director
Murray Bisschop
Tesco
Executive Creative Director
Felipe Serradourada Guimaraes
BBH
Art Director
Luke Till
BBH
Copywriter
Lawrence Bushell
BBH
Producer
Kay Edwards
RARE at Trayler
Design Director
Miguel Sousa
BBH
Producer
Rachel Clarke
BBH
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