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Grand Award
Infinite Saree
Red Dot Foundation
Canada
2026
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Entrant Company
Klick Health
Launch Country
Canada
Program
Clio Health 2026
Program
Women's Health Platform, Powered by World Woman Foundation
Medium
Women's Health Specialty Medium
Under Exception 2, Section 375 of the Indian Penal Code, Marital Rape remains legal for women over 18 years of age. And when the Indian government argued that criminalizing marital rape would be “excessively harsh”, protecting the sanctity of marriage over women’s safety, our U.N.-accredited nonprofit client, Red Dot Foundation had to do something. So, we looked to history and came up with an equally sacred solution by creating the world’s longest saree, a four-kilometre-long living petition calling for the criminalization of marital rape. In the 2,000-year-old tale, the Mahabharata, an iconic princess named Draupadi is saved from public disrobing when her saree miraculously becomes infinite, protecting her dignity. For generations, this infinite saree has symbolised protection and justice for women. The campaign reimagines this widely revered legend for today’s world, where protection must come not from the divine, but from the collective voices of people demanding change. Custom-designed by leading Indian fashion designer Nivedita Saboo and crafted by more than 160 artisans, the saree combines traditional craftsmanship with contemporary storytelling. This couture piece took 2,850 hours to bring to life, and is long enough to circle the base of the Taj Mahal twice. The 12-metre pallu, the decorative focal point of the saree that falls from the shoulder and trails behind the wearer, was entirely handcrafted. Hand-embroidered with pearl sequins, it was made using traditional Indian techniques, including pitta and zardozi. Through culture, craft, and collective action, the ‘Infinite Saree’ sends a clear message: marriage is not consent, and women’s dignity, autonomy, and safety must be protected by law.
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