Lightbox
Grand Award
Infinite Saree
Red Dot Foundation
Canada
2026
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Entrant Company
Klick Health
Launch Country
Canada
Program
Clio Health 2026
Program
Women's Health Platform, Powered by World Woman Foundation
Medium
Women's Health Specialty Medium
Under Exception 2, Section 375 of the Indian Penal Code, Marital Rape remains legal for women over 18 years of age. And when the Indian government argued that criminalizing marital rape would be “excessively harsh”, protecting the sanctity of marriage over women’s safety, our U.N.-accredited nonprofit client, Red Dot Foundation had to do something. So, we looked to history and came up with an equally sacred solution by creating the world’s longest saree, a four-kilometre-long living petition calling for the criminalization of marital rape. In the 2,000-year-old tale, the Mahabharata, an iconic princess named Draupadi is saved from public disrobing when her saree miraculously becomes infinite, protecting her dignity. For generations, this infinite saree has symbolised protection and justice for women. The campaign reimagines this widely revered legend for today’s world, where protection must come not from the divine, but from the collective voices of people demanding change. Custom-designed by leading Indian fashion designer Nivedita Saboo and crafted by more than 160 artisans, the saree combines traditional craftsmanship with contemporary storytelling. This couture piece took 2,850 hours to bring to life, and is long enough to circle the base of the Taj Mahal twice. The 12-metre pallu, the decorative focal point of the saree that falls from the shoulder and trails behind the wearer, was entirely handcrafted. Hand-embroidered with pearl sequins, it was made using traditional Indian techniques, including pitta and zardozi. Through culture, craft, and collective action, the ‘Infinite Saree’ sends a clear message: marriage is not consent, and women’s dignity, autonomy, and safety must be protected by law.
Credits
Advertising Agency
Klick Health
Toronto
Non-Profit
Red Dot Foundation
Mumbai
Advertising Agency
Klick Health
Toronto
Production Company
Lightfarm Studios
Rio de Janeiro
Music/Sound Company
Ta2 Sound + Music
Toronto
Agency
INVNT
New York
Advertising Agency
Media Medic
Mumbai
Chief Creative Officer
Rich Levy
Klick Health
Executive Creative Director
Bernardo Romero
Klick Health
Co Founder & CEO
Supreet Singh
Red Dot Foundation
Business Development Officer, Events
Naomi Saldanha
Red Dot Foundation
Senior Manager, Finance
Suresh Ganeshan
Red Dot Foundation
Communications & Policy Associate
Fatima Tahir
Red Dot Foundation
Executive Vice President, Executive Creative Director
Michael Bonilla
Klick Health
VP, Group Creative Director
Mike deLima
Klick Health
Senior Copywriter
Vedika Vohra
Klick Health
Group Art Supervisor
Gabriela Rank
Klick Health
Senior Designer
Ezra Daniel
Klick Health
SVP, Communications
Sheryl Steinberg
Klick Health
Director, Communications
Marisa McWilliams
Klick Health
Associate Manager, Communications
Erin O'Sullivan
Klick Health
VP, Paid Social
Isha Dua
Klick Health
SVP, Global Strategy Director
Shraddha Tawate
Klick Health
EVP, Executive Producer & Head of Creative Production
Laura Denham
Klick Health
SVP, Executive Creative Producer
Jen Martin
Klick Health
Director, Creative Producer
Bailey Babins
Klick Health
Senior Director, Broadcast Creative Producer
Anna Lopez
Klick Health
VP, Creative Production Operations
Serena Stanley
Klick Health
Sr. Director, Operations - Creative Shared Services
Francesca Noto
Klick Health
VP, Business Affairs
Samantha Norvin
Klick Health
Senior Associate, Business Affairs
Samantha Lyver-Phillips
Klick Health
Managing Director, South Asia
Laveesh Pandey
INVNT
Senior Director, Account Services
Gayatri Shah
INVNT
Senior Director, Operations
Sujay Ray
INVNT
Event Consultant
Melanie Teles
INVNT
Creative Director
Gabriel Freire
Light Farm
Commercial Director
Barbara Galvão
Light Farm
Producer
Héllyda Cavalcanti
Light Farm
Producer
Naire Cardoso
Light Farm
Audio Director
Jeff Lurie
Ta2
Composer
Mikey McCleary
Self-represented
Founder and Creative Director
Nivedita Saboo
The House of NIVEDITA
Co Founder & Director
Dinesh Chindarkar
MediaMedic
Senior Account Manager
Stephanie Paul
MediaMedic
Senior Manager, PR
Foram Swar
MediaMedic
Senior Executive, Media Relations
Bhavana Pathak
MediaMedic
Group Account Manager - Communications
Prachi Sharan
MediaMedic
Senior Account Executive
Kushi Shetti
MediaMedic
Associate Director, Creative Video Production
Brad Dworkin
Klick Health
Executive Producer
Christine Leslie
Ta2
President
Steve Gadsden
Ta2
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