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MTV Video Music Awards, Toyota

Toyota and MTV VMAs: In-Show Branded Programming

Campaign: Toyota and MTV VMAs: Celebrating the Universal Language of Music
NEW YORK
2021
2021
Entrant Company
Velocity, ViacomCBS
Medium
Television/Streaming: Partnerships Branded Content Video
Entry Type
Television/Streaming
Thumbnail for Toyota and MTV VMAs: In-Show Branded Programming
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Items

Credits
Entrant CompanyVelocity, ViacomCBS, New York
AdvertiserToyota Motor North America, Plano
AgencyConill Advertising, Los Angeles
AgencySaatchi & Saatchi, Los Angeles
AgencyZenith Media, New York
Production Company (additional)Sibling Rivalry, New York
Post Production CompanyStuck in Motion, New York
Music CompositionMusic Playground, New York
Integrated Marketing Activation - EVPChris Ficarra / Velocity, ViacomCBS
Integrated Marketing Activation - SVPMatthew Newcomb / Velocity, ViacomCBS
Integrated Marketing Activation - VPErin Liabo / Velocity, ViacomCBS
Integrated Marketing Activation - Sr DirectorGabriel Carrillo / Velocity, ViacomCBS
Integrated Marketing Activation - Sr ManagerAlexis Yumol / Velocity, ViacomCBS
Integrated Marketing Activation - CoordinatorDana Seiberg / Velocity, ViacomCBS
Creative & Production - SVPBeth Trentacoste / Velocity, ViacomCBS
Creative Production - VPMeg Sudlik / Velocity, ViacomCBS
VP, Creative DirectorJeff Feuerstein / Velocity, ViacomCBS
Sr ProducerNoorhayati Said / Velocity, ViacomCBS
Executive ProducerShelby Ross / Sibling Rivalry
Head of ProductionJulie Hill / Sibling Rivalry
EditorTommy Shull / Stuck in Motion
Post Creative DirectorDeb Reichman / Stuck in Motion
National Marketing Communications ManagerNancy Inouye / Toyota Motor North America
Digital ManagerPamela Park / Toyota Motor North America
Sr Media PlannerLorenzo Harris / Toyota Motor North America
Associate Director of Branded ContentRyan Gallacher / Conill Advertising
Media DirectorJanet Waters / Saatchi & Saatchi
Associate Media DirectorJayson McKeon / Saatchi & Saatchi
SupervisorLeah Rotti / Saatchi & Saatchi
Media PlannerKelli Wong / Saatchi & Saatchi
VP, National Video InvestmentScott Walker / Zenith Media
Associate Director, National Video InvestmentFara Yackow / Zenith Media
Supervisor, National Video InvestmentJane Glickman / Zenith Media

This 2021 Clio Awards Bronze winning entry titled 'Toyota and MTV VMAs: In-Show Branded Programming ' was entered for MTV Video Music Awards, Toyota by Velocity, ViacomCBS, New York. The piece was submitted to the medium: Television/Streaming: Partnerships Branded Content Video within the entry type: Television/Streaming. It consists of 1 video and 1 image. This piece is part of a campaign called 'Toyota and MTV VMAs: Celebrating the Universal Language of Music' that consists of 2 elements.

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