Samsung
The Cost of Bullying
BEIJING
2022
2022
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Video
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Items
Credits
| Agency Network | Cheil Worldwide |
| Holding Company | Cheil Worldwide |
| Production Company | Cheil PengTai Beijing / Cheil Hong Kong, Beijing / Hong Kong |
| Advertiser Brand | Samsung, Beijing |
| Advertising Agency | Cheil PengTai Beijing / Cheil Hong Kong, Beijing / Hong Kong |
| Entrant Company | Cheil PengTai Beijing, Beijing |
| Chief Creative Officer | Paul Chan / Cheil Hong Kong |
| Copywriter | Paul Chan / Cheil Hong Kong |
| Executive Creative Director | Kimmy Liu / Cheil PengTai Beijing |
| Group Creative Director | Wilson Ang / Cheil Hong Kong |
| Copywriter | Wilson Ang / Cheil Hong Kong |
| Senior Art Director | Edmond Leung / Cheil Hong Kong |
| Associate Creative Director | Timothy Tian / Cheil PengTai Beijing |
| Multimedia | Yining Yin / Cheil PengTai Beijing |
| Multimedia | Melody Zhang / Cheil PengTai Beijing |
| Business VP | Larry Sun / Cheil PengTai Beijing |
| Account Director | Cherry Lan / Cheil PengTai Beijing |
| Game Operation Group Leader | DooYoung Jang / Cheil PengTai Beijing |
| Game BD Manager | Wei Du / Cheil PengTai Beijing |
This 2022 Clio Entertainment Bronze winning entry titled 'The Cost of Bullying' was entered for Samsung by Cheil PengTai Beijing, Beijing. The advertising agency is part of the agency network: Cheil Worldwide and holding company: Cheil Worldwide. The piece was submitted to the medium: Branded Entertainment & Content (Consumer Brand Health Initiative) within the entry type: Consumer Brand Health Initiative and the category: Digital/Mobile. It consists of 1 video and 1 image.
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