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Préma-Québec

The 1.8-Pound Book

MONTREAL, QUEBEC, TORONTO
2023
2023
Entrant Company
LG2
Medium
Branded Entertainment & Content (Health Awareness & Advocacy)
Category
Published & Printed Materials
Advertiser Type
Health Condition
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Items

Credits
ClientPréma-Québec, Montreal
Creative AgencyLG2, Montreal, Quebec, Toronto
Production CompanyGorditos, Montreal
Music/Sound CompanyCirconflex, Montreal
Media AgencyTouché!, Montreal
Public Relations AgencyAlinéa, Montreal
Editorial CompanyLes Éditions de la Bagnole, Montreal
Chief Creative OfficerMarc Fortin / LG2
Chief Creative OfficerMarc Fortin / LG2
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTORMarilou Aubin / LG2
VICE-PRESIDENT, STRATEGYSophie-Annick Vallée / LG2
VICE-PRESIDENT, ACCOUNT SERVICESMarie-Christine Cayer / LG2
Creative DirectorFrédéric Tremblay / LG2
Creative DirectorGeneviève Langlois / LG2
Creative DirectorÉlise Cropsal / LG2
CopywriterGuillaume Bergeron / LG2
CopywriterJean-Christophe Diaque / LG2
CopywriterMarie-Ève Leclerc-Dion / LG2
Art DirectorMarc Guilbault / LG2
Art DirectorTiana Rica / LG2
DesignerSophie Valentine / LG2
Account ServicesMarie-Julie Cossette / LG2
Account ServicesSarah-Maude Raymond / LG2
Account ServicesSamuel Bouffard / LG2
Account ServicesSimon Boisvert / LG2
ProducerVéronique Poulin / Gorditos
DirectorNicolas Monette / Gorditos
DOPGabriel Brault-Tardif / Gorditos
EngineerTanguy Meunier / Circonflex
AuthorSimon Boulerice
IllustratorÉmilie Leduc
AuthorAudrey Borduas
IllustratorCharles-Étienne Brochu
AuthorStéphanie Lapointe
IllustratorMathilde Filippi
AuthorGuillaume Corbeil
IllustratorCécile Gariépy
PRINCIPAL DIRECTOR GROUPE VILLE-MARIE LITTÉRATUREMartin Balthazar
COORDINATORSophie Deschênes / Les Éditions de la Bagnole

This 2023 Clio Entertainment Silver winning entry titled 'The 1.8-Pound Book' was entered for Préma-Québec by LG2, Montreal, Quebec, Toronto. The piece was submitted to the medium: Branded Entertainment & Content (Health Awareness & Advocacy) within the entry type: Health Condition and the category: Published & Printed Materials. It consists of 2 videos and 2 images.

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