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Boehringer Ingelheim Unbranded Initiative

The Unwearable Collection

NEW YORK
2022
2022
Entrant Company
Area 23, An IPG Health Company
Medium
Branded Entertainment & Content (Pharmaceutical)
Category
Experience/Activation
Entry Type
Direct-to-Professionals
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Items

Credits
Agency NetworkIPG Health
Holding CompanyInterpublic Group
Production CompanyDalmatian Cow, Los Angeles
Advertiser BrandBoehringer Ingelheim, Ridgefield, CT
Advertising AgencyArea 23, An IPG Health Company, New York
Entrant CompanyArea 23, An IPG Health Company, New York
Production Company (additional)Produceria, Miami
Music/Sound CompanyRitmika Audio Arts, Los Angeles
Photography StudioJuliana Rocha, São Paulo
Chief Creative OfficerTim Hawkey / Area 23, An IPG Health Company
EVP, Executive Creative DirectorMarcus Kawamura / Area 23, An IPG Health Company
SVP, Group Creative DirectorEduardo Tavares / Area 23, An IPG Health Company
SVP, Group Creative DirectorRenata Maia / Area 23, An IPG Health Company
SVP, Group Creative DirectorDavid Traini / Area 23, An IPG Health Company
VP, Creative DirectorThiago Fernandes / Area 23, An IPG Health Company
VP, Creative DirectorWiderson Souza / Area 23, An IPG Health Company
Art SupervisorAnnette Palmar / Area 23, An IPG Health Company
Art SupervisorPaula Almeida / Area 23, An IPG Health Company
Copy SupervisorLeslie Peterson / Area 23, An IPG Health Company
VP, ACDVictor Afonso / Area 23, An IPG Health Company
Senior CopywriterSpencer Kolbert / Area 23, An IPG Health Company
Art SupervisorRoxy Dalton / Area 23, An IPG Health Company
Group Art SupervisorTani Zipper / Area 23, An IPG Health Company
EVP, Group Management DirectorClaudine Wolf / Area 23, An IPG Health Company
SVP, Management DirectorAnna Pepe / Area 23, An IPG Health Company
SVP, Management DirectorJulia Tychansky / Area 23, An IPG Health Company
Account DirectorNicole Blum / Area 23, An IPG Health Company
Broadcast ProductionIan Smith / Area 23, An IPG Health Company
VP, Executive Art ProducerNancy Rodriguez / Area 23, An IPG Health Company
Film Director, EditorJean Paulo Lasmar / Dalmatian Cow
CinematographerBryan Mendoza / Dalmatian Cow
Executive ProducerChristina Jobe / Dalmatian Cow
Music ComposerHenrique Tanji / Ritmika Audio Arts
Post-Production DirectorAndre Magri / Volken Film
IllustratorFarajânio Santos / Area 23, An IPG Health Company
ColoristDaniel Mendes / Volken Film
EditorFernando Oliveira / Volken Film
Fashion PhotographyJuliana Rocha / notitle.com.br
ArtistBart Hess / Bart Hess

This 2022 Clio Entertainment Silver winning entry titled 'The Unwearable Collection' was entered for Boehringer Ingelheim Unbranded Initiative by Area 23, An IPG Health Company, New York. The advertising agency is part of the agency network: IPG Health and holding company: Interpublic Group. The piece was submitted to the medium: Branded Entertainment & Content (Pharmaceutical) within the entry type: Direct-to-Professionals and the category: Experience/Activation. It consists of 2 videos and 5 images.

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