GlaxoSmithKline
Breath of life
SHANGHAI
2019
2019
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Video
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Items
Credits
| Agency Network | McCann Worldgroup |
| Advertiser Brand | GlaxoSmithKline, Shanghai |
| Entrant Company | McCann Health, Shanghai |
| President | Connie Lo / McCann Health |
| Vice President | Siyuan Chen / GSK |
| Executive Creative Director | Wendy Chan / McCann Health |
| Executive Creative Director | Matt Eastwood / McCann Health |
| Associate Creative Director | Samson Du / McCann Health |
| Art Director | Yinhao Wang / McCann Health |
| Copywriter | Dagger Chen / McCann Health |
| Business Director | Laura Zhou / McCann Health |
| Senior Account Manager | Beverly Biao / McCann Health |
| Chief Strategy Officer, Greater China | Henry Shen / McCann Health |
| Planning Director, RX | Sengupta, Prithviraj / McCann Health |
| Business Resource Director | Andy Lin / McCann Health |
| Creative Service Manager | Lulu Zhang / McCann Health |
| Content Manager | Robin Shen / Craft |
| Editor | Annie Fang / Craft |
| Backend Developer | Taylor Li / Craft |
| Project Director | Will Chen / Shanghai Fu Zhiyong Cultural Communication Studio |
| Director | Fu Zhiyong / Shanghai Fu Zhiyong Cultural Communication Studio |
This 2019 Clio Health Silver winning entry titled 'Breath of life' was entered for GlaxoSmithKline by McCann Health , Shanghai. The advertising agency is part of the agency network: McCann Worldgroup. The piece was submitted to the medium: Digital/Mobile (Pharmaceutical) within the entry type: Direct-to-Consumer and the category: Apps. It consists of 1 video and 1 image.
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