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Zoetis

Cat Pain IQ

NEW YORK
2023
2023
Entrant Company
Ogilvy Health North America
Medium
Digital / Mobile (Pharmaceutical)
Category
Artificial Intelligence
Advertiser Type
Veterinary
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Items

Credits
ClientZoetis, Parsipanny
Advertising AgencyOgilvy Health North America, New York
Production CompanyKittyhawk Digital, New Jersey
Design CompanyDotmodus, Johannesburg
Chief Creative OfficerAdam Hessel / Ogilvy Health North America
Executive Creative DirectorErik Vervroegen / Ogilvy Health
Senior Manager Feline Pain Gwendolyn Paisley / Zoetis
Medical Lead Feline Pain Joyce Login / Zoetis
Head of US Petcare Digital Ted Gannon / Zoetis
Digital Operations and Planning Ned Schenck / Zoetis
Project Management Rita Poole / Zoetis
BSc, BVSc, PhD, FRCVS, CertVA, DSAD(ST), DECVS, DACVSB. Duncan X. Lascelles / North Carolina State University
DVM, MVPH, PhD, DACVBMargaret Gruen / North Carolina State University
Creative DirectorTom Callan / Ogilvy Health North America
Creative DirectorSean Green / Ogilvy Health North America
Associate Creative DirectorAnnie Eleosida / Ogilvy Health North America
Associate Creative DirectorJennifer Perry / Ogilvy Health North America
Associate Creative DirectorChristine DiFiore / Ogilvy Health North America
Creative DirectorTina McGill / Ogilvy Health North America
Group Art Supervisor Simone Rubio / Ogilvy Health North America
Managing DirectorMary Brown / Ogilvy Health North America
Associate Creative DirectorAnne Balfour / Ogilvy Health North America
VP Management Supervisor Rachel Caliente / Ogilvy Health North America
Account ExecutiveSydney Quinn / Ogilvy Health North America
Art Supervisor Jess Cino / Ogilvy Health North America
Associate Project Director BJ Maffucci / Ogilvy Health North America
Project Coordinator Fallon Quinn / Ogilvy Health North America
CofounderJoe Schorn / Kittyhawk Digital
DeveloperRegis Busch / Kittyhawk Digital
EditorMike Kaiser / Ogilvy Health North America

This 2023 Clio Health Bronze winning entry titled 'Cat Pain IQ' was entered for Zoetis by Ogilvy Health North America, New York. The piece was submitted to the medium: Digital / Mobile (Pharmaceutical) within the entry type: Veterinary and the category: Artificial Intelligence. It consists of 1 video and 1 image.

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