East Japan Railway Company

'TRAIN'ing

TOKYO

2021

Entrant Company: McCann Health Japan
Medium: Experience/Activation (Health & Wellness)
Entry Type: Lifestyle & Wellness

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Credits

Agency Network	McCann Worldgroup
Holding Company	Interpublic Group
Production Company	Fenrir, Osaka
Advertiser Brand	East Japan Railway Company, Tokyo
Advertising Agency	McCann Health Japan, Tokyo
Entrant Company	McCann Health Japan, Tokyo
Design Company	banana, Tokyo
Production Company (additional)	AOI Pro., Tokyo
Global Chief Creative Officer	Matt Eastwood / McCann Health
Executive Creative Director, Conceptor	Shunsuke Kakinami / McCann Health Japan
Creative Director, Experience Designer, Copywriter, Integrated Producer	Mai Kaneda / McCann Health Japan
Group Creative Director, Art Director	Jun Oizumi / McCann Health Japan
Art Director, Designer	Takafumi Miki Mickey / banana
Art Director	Yukiko Yamada / McCann Health Japan
Art Director	Noriaki Tanimura / McCann Health Japan
Digital Director	Jin Somemiya / McCann Health Japan
Translator	Chiaki Kobayashi / McCann Health Japan
Creative Coordinator	Haruka Sato / McCann Health Japan
Senior Business Director	Hiroyuki Baba / McCann Health Japan
Development Leader	Yasuyuki Ono / Fenrir Inc.
System Engineer	Wang Ziheng / Fenrir Inc.
Application Engineer	Liu Yk / Fenrir Inc.
Mockup Producer	Yasuyuki Fukatsu / Blue Paddle
Training Program Supervisor	Midori Umeda / JR East Sports
Trainer, Training Program Developer	Kumiko Azumi / JR East Sports
Voice Actor	T'BONE / Herringbone
Media Communication Planner	Sentaro Yoshino / ittan
Media Communication Planner	Yukari Hotta / seizon senryaku
Media Communication Planner	Hiroaki Murakoshi / BOOTLEG
Film Director, Cinematographer	Masahiro Kawamoto / AOI Pro.
Executive Film Producer	Hisaya Kato / AOI Pro.
Film Producer	Takahide Suzuki / AOI Pro.
Film Production Manager	Kenta Watanabe / AOI Pro.
Mixer	Haruka Saito / SoundCity
Client Director	Sei Sakairi / East Japan Railway Company
Client Director	Takami Tateishi / East Japan Railway Company
Client Supervisor	Tomoki Kobayashi / East Japan Railway Company
Client Supervisor	Yuhei Soda / East Japan Railway Company

This 2021 Clio Health Bronze winning entry titled ''TRAIN'ing' was entered for East Japan Railway Company by McCann Health Japan, Tokyo. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Experience/Activation (Health & Wellness) within the entry type: Lifestyle & Wellness. It consists of 1 video and 2 images.