The Real Cost
Little Lungs — Back with Celebrity Lungs (Sky Katz)
Campaign: Little Lungs — Back with Celebrity Lungs
NEW YORK
2021
2021
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Video
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Items
Credits
| Agency Network | FCB |
| Holding Company | Interpublic Group |
| Production Company | Hornet, New York |
| Advertiser Brand | U.S. Food and Drug Administration, Silver Spring |
| Advertising Agency | FCB New York, New York |
| Entrant Company | FCB New York, New York |
| Music/Sound Company | Honeymix, New York |
| Music/Sound Company | We Are Walker, Brooklyn |
| Director, Office of Health Communication and Education | Kathy Crosby / U.S. Food and Drug Administration |
| Deputy Director, Office of Health Communication and Education | April Brubach / U.S. Food and Drug Administration |
| Director, Division of Public Health & Education | Gem Benoza / U.S. Food and Drug Administration |
| Supervisory Health Communications Specialist | Allison Alexander / U.S. Food and Drug Administration |
| Health Communications Specialist | Merrybelle Guo / U.S. Food and Drug Administration |
| Health Communications Specialist | Folajomi Kiladejo / U.S. Food and Drug Administration |
| Health Communications Specialist | Sarah Edwards / U.S. Food and Drug Administration |
| Health Communications Specialist | Tominh Le / U.S. Food and Drug Administration |
| President | Emma Armstrong / FCB New York |
| EVP, Co-Chief Creative Officer | Gabriel Schmitt / FCB New York |
| EVP, Co-Chief Creative Officer | Michael Aimette / FCB New York |
| EVP, Executive Creative Director | Gary Resch / FCB New York |
| SVP, Content Creative Director | Seth Kelly / FCB New York |
| Associate Creative Director | James Meiser / FCB New York |
| Associate Creative Director | Tara Dobson / FCB New York |
| Senior Art Director | Waner Almeida / FCB New York |
| Senior Copywriter | Chandani Karnik / FCB New York |
| Senior Art Director | Kristen Cleghorn / FCB New York |
| Senior Content Creator | Jen Vu / FCB New York |
| Art Director | Caroline Mortensen / FCB New York |
| Animator | Alex Krokus / FCB New York |
| Copywriter | Laura Eve Engel / FCB New York |
| EVP, Director of Integrated Production | Adam Isidore / FCB New York |
| Integrated Producer | Kate Fixter / FCB New York |
| Producer | Jeremy Lerner / FCB New York |
| Business Manager | Janice Katz / FCB New York |
| EVP, Group Management Director | Suzanne Santiago / FCB New York |
| SVP, Account Director | Dimas Adiwiyoto / FCB New York |
| Account Director | Pamela Natale / FCB New York |
| Account Director | Jared Shell / FCB New York |
| Account Supervisor | Ally Morrow / FCB New York |
| Account Executive | Jonathan Skewes / FCB New York |
| Assistant Account Executive | Logan Paul / FCB New York |
| Project Manager | Nicole Lopez / FCB New York |
| Vice President | Maria Conti / ITB Worldwide |
| Account Manager | Alissa Felt / ITB Worldwide |
| Director | Peter Sluszka / Hornet |
| Executive Producer | Hana Shimizu / Hornet |
| Development Producer | Kristen Labriola / Hornet |
| Producer | Marty Geren / Hornet |
| Editor | Anita Chao / Hornet |
| Storyboard Artist | Sean Lattrell / Hornet |
| Storyboard Artist | David Zung / Hornet |
| Character Designs | Cat Rao / Hornet |
| Environment Design/Matte Painter | Steve Lewis / Hornet |
| Environment Design | Olga Sokal / Hornet |
| Environment Design | Drew Hartel / Hornet |
| Lead Compositor/VFX Supervisor | John Harrison / Hornet |
| Compositor | Peter Fink / Hornet |
| Compositor | Ted Wiggin / Hornet |
| Line Producer | Joel Kretschman / Hornet |
| Director of Photography | Ivan Abel / Hornet |
| Motion Control Operator | Richard Coppola / Hornet |
| Gaffer | Michael Yetter / Hornet |
| BB Electric | Chris Clarke / Hornet |
| Key Grip | Balz Beillmann / Hornet |
| Key Grip/BB Grip | Kevin Bacon / Hornet |
| BB Grip | Lyon Taylor / Hornet |
| BB Grip | Jake Kump / Hornet |
| Animator | Matt Somma / Hornet |
| Animator/Fabrication | Maxwell Sorensen / Hornet |
| Animator | Matt Christenesen / Hornet |
| Animator/Fabrication | Mikail Ekiz / Hornet |
| Art Director | Tim McDonald / Hornet |
| Fabrication | Peter Erickson / Hornet |
| Fabrication | David Assel / Hornet |
| Fabrication | Ilya Smelanksy / Hornet |
| Fabrication | Camille Labarre / Hornet |
| Fabrication | Michael Lawrence / Hornet |
| Fabrication | Ben Kress / Hornet |
| Fabrication | Samantha Smith / Hornet |
| Fabrication | Laura Noveck / Hornet |
| Fabrication | Kerry Coutu / Hornet |
| Fabrication | Matt Scharenbroich / Hornet |
| Fabrication | Melissa Chow / Hornet |
| Sound Engineer | Eric Thompson / Honeymix |
| Executive Producer | Abbey Hendrix / We Are Walker |
| Music Supervisor | Julianne Wlison / We Are Walker |
| Sound Engineer | Christopher Keyes / We Are Walker |
This 2021 Clio Health Shortlisted entry titled 'Little Lungs — Back with Celebrity Lungs (Sky Katz)' was entered for The Real Cost by FCB New York, New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Film (Health & Wellness) within the entry type: Health Awareness & Advocacy and the category: 30 seconds and under. It consists of 1 video and 1 image. This piece is part of a campaign called 'Little Lungs — Back with Celebrity Lungs' that consists of 3 elements.
The Real Cost
Little Lungs — Back with Celebrity Lungs
Full Campaign
- Little Lungs — Back with Celebrity Lungs (Sky Katz)
- Little Lungs — Back with Celebrity Lungs (Tony Hawk)
- Little Lungs — Back with Celebrity Lungs (Terry Crews)
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