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Samsung

The Cost of Bullying

BEIJING
2022
2022
Entrant Company
Cheil PengTai Beijing
Medium
Innovation (Consumer Brand Health Initiative)
Category
Medium Innovation
Entry Type
Consumer Brand Health Initiative
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Items

Credits
Agency NetworkCheil Worldwide
Holding CompanyCheil Worldwide
Production CompanyCheil PengTai Beijing / Cheil Hong Kong, Beijing / Hong Kong
Advertiser BrandSamsung, Beijing
Advertising AgencyCheil PengTai Beijing / Cheil Hong Kong, Beijing / Hong Kong
Entrant CompanyCheil PengTai Beijing, Beijing
Chief Creative OfficerPaul Chan / Cheil Hong Kong
CopywriterPaul Chan / Cheil Hong Kong
Executive Creative DirectorKimmy Liu / Cheil PengTai Beijing
Group Creative DirectorWilson Ang / Cheil Hong Kong
CopywriterWilson Ang / Cheil Hong Kong
Senior Art DirectorEdmond Leung / Cheil Hong Kong
Associate Creative DirectorTimothy Tian / Cheil PengTai Beijing
MultimediaYining Yin / Cheil PengTai Beijing
MultimediaMelody Zhang / Cheil PengTai Beijing
Business VPLarry Sun / Cheil PengTai Beijing
Account DirectorCherry Lan / Cheil PengTai Beijing
Game Operation Group LeaderDooYoung Jang / Cheil PengTai Beijing
Game BD ManagerWei Du / Cheil PengTai Beijing

This 2022 Clio Health Silver winning entry titled 'The Cost of Bullying' was entered for Samsung by Cheil PengTai Beijing, Beijing. The advertising agency is part of the agency network: Cheil Worldwide and holding company: Cheil Worldwide. The piece was submitted to the medium: Innovation (Consumer Brand Health Initiative) within the entry type: Consumer Brand Health Initiative and the category: Medium Innovation. It consists of 1 video and 1 image.

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