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COGY

COGY Wheelchair

TOKYO
2017
2017
Entrant Company
TBWA\HAKUHODO
Medium
Innovation (Pharmaceutical)
Category
Product Innovation
Entry Type
Direct-to-Consumer
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Items

Credits
Agency NetworkHakuhodo
Advertiser / BrandTess Co., Ltd., Sendai
Entrant CompanyTBWA\HAKUHODO, Tokyo
SchoolTohoku University, Sendai
Design CompanyM2 Design, Chiba
Photography StudioHakuhodo Product’s, Tokyo
Interactive AgencyAID-DCC, Tokyo
Production Company (additional)GEEK PICTURES, Tokyo
ColoristEunhee John / AOI Pro. Inc.
PRTakahiro Miura / TBWA\HAKUHODO
RetoucherRyo Ito / Hakuhodo Product’s
PhotographerMasakazu Hirata / Hakuhodo Product’s
PhotographerYasuko Furukawa / Hakuhodo Product’s
ProducerKoji Togoe / Hakuhodo Product’s
PhotographerTakahiro Kojima / Hakuhodo Product’s
Movie DirectorTakayuki Niwa / SPIRITS Inc.
Movie DirectorKenichi Sumide / FREELANCE
ProducerHidemitsu Yokoi / GEEK PICTURES
DeveloperTakanobu Noso / AID-DCC
ProducerYusuke Yamanaka / AID-DCC
Agency ProducerChikako Nagai / TBWA\HAKUHODO
Agency ProducerAkiko Onodera / TBWA\HAKUHODO
Account DirectorToshiatsu Kobayashi / TBWA\HAKUHODO
Account Director / Digital Communication DirectorSatoshi Suzuki / TBWA\HAKUHODO
Creative TechnologistIssei Ishikura / TBWA\HAKUHODO
Buzz MachineKazuaki Kuribayashi / TBWA\HAKUHODO
CopywriterYoku Ishida / TBWA\HAKUHODO
DesignerYuta Enoki / TBWA\HAKUHODO
DesignerHyewon Choi / TBWA\HAKUHODO
Art DirectorYuki Tokuno / TBWA\HAKUHODO
CopywriterHiroshi Yamazaki / TBWA\HAKUHODO
Creative DirectorSatoshi Chikayama / TBWA\HAKUHODO
Chief Creative OfficerKazoo Sato / TBWA\HAKUHODO
Product DesignerRyuichi Iihoshi / M2 Design
Professor EmeritusYasunobu Handa / Tohoku University
Sales Division Distribution Promotion Office Chief ManagerJunichi Tarumi / TESS
Head of Secretarial Section and Community Contribution StaffChieko Ito / TESS
CEOKenji Suzuki / TESS

This 2017 Clio Health Gold winning entry titled 'COGY Wheelchair' was entered for COGY by TBWA\HAKUHODO, Tokyo, part of agency network: Hakuhodo. The piece was submitted to the medium: Innovation (Pharmaceutical) within the entry type: Direct-to-Consumer and the category: Product Innovation. It consists of 1 video and 1 image.

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