Phexxi

House Rules

PARSIPPANY

2022

Entrant Company: McCann Health New Jersey
Medium: Integrated Campaign (Pharmaceutical)
Entry Type: Direct-to-Consumer

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Credits

Agency Network	McCann Worldgroup
Holding Company	Interpublic Group
Production Company	Smuggler, Los Angeles
Advertiser Brand	Evofem, San Diego
Advertising Agency	Nice Shoes, New York City
Entrant Company	McCann Health New Jersey, Parsippany
Public Relations Agency	Real Chemistry, San Francisco
Strategic Engagement	McCann Health Engagement, New York City
Music/Sound Company	Sound Lounge, New York City
Post Production Company	Big Sky, New York City
Strategic Engagement	Mediahub, Minneapolis
Chief Creative Officer	Bruno Abner / McCann Health New Jersey
Creative Director	Jillian Watkins / McCann Health New Jersey
Associate Creative Director	Melinda Milovic / McCann Health New Jersey
Art Supervisor	Trish Salge / McCann Health New Jersey
Copy Supervisor	Tressie LaFay / McCann Health New Jersey
EVP, Managing Director	Gillian Walker / McCann Health New Jersey
VP, Account Director	Marcie Judges / McCann Health New Jersey
Account Executive	Courtney Wolfson / McCann Health New Jersey
VP, Strategy Director	Deb Sobelman / McCann Health New Jersey
VP, Strategy and Engagement Director	Alexadra Davis / McCann Health New Jersey
Head of Production	Rebecca Binder / McCann Health New Jersey
Executive Producer	Maureen Phillips / McCann Health New Jersey
Chief Executive Officer	Saundra Pelletier / Evofem
Senior Manager of Consumer Marketing	Erin Turner / Evofem
Account Executive	Hollie Noble / Real Chemistry
Account Executive	Melanie Weiss / Real Chemistry
Account Executive	Abigail Rasweiler / Real Chemistry
Account Executive	Ani Demurjian / Real Chemistry
Account Executive	Carly McCann / Real Chemistry
Account Executive	Danielle Hay / Real Chemistry
Starpower	Chelsea Gargiulo / Real Chemistry
Starpower	Samantha Jones / Real Chemistry
Creative	Keith LaFerriere / Real Chemistry
Creative	Abbey Ley / Real Chemistry
Creative	Maddie Harrison / Real Chemistry
Creative	Michelle Morris / Real Chemistry
Earned Media	Becky Vonsiatsky / Real Chemistry
Earned Media	Lesley Stanley / Real Chemistry
Earned Media	Alyssa Bleiberg / Real Chemistry
Earned Media	Sam Wapner / Real Chemistry
Social Media	McKenna Reiser / Real Chemistry
Social Media	Valeria Tseng / Real Chemistry
Social Media	Gabe Chambers / Real Chemistry
Social Media	Alyson Hagert / Real Chemistry
Social Media	Jeannie Chase / Real Chemistry
Social Media	Dayna Konki / Real Chemistry
Influencer Team	Missy Voronyak / Real Chemistry
Influencer Team	Becky Prosser / Real Chemistry
Website/Digital Team	Loren Ruderman / Real Chemistry
Website/Digital Team	WaiMay Cheng / Real Chemistry
Analytics Team	Jack Ireland / Real Chemistry
Analytics Team	Michelle Simons / Real Chemistry
Director	Filip Engstrom / Smuggler
Co-Founder	Patrick Milling-Smith / Smuggler
Co-Founder	Brian Carmody / Smuggler
Executive Producer	Sue Yeon Ahn / Smuggler
Chief Operating Officer	Andrew Colon / Smuggler
Head of Production	Alex Hughes / Smuggler
Producer	Francesca Lentini / Smuggler
Editor	Chris Franklin / Big Sky Edit
Editorial Producer	Sarah Van Tassel / Big Sky Edit
Producer	ALi Corsie / Big Sky Edit
Effects Supervisor	Ryan Sears / Big Sky Edit
Audio Engineer	Tom Jucarone / Sound Lounge
Colorist	Chris Ryan / Nice Shoes
Strategic Engagement	Jeanne Jennings / McCann Health Engagement
Strategic Engagement	Brittany Bayer / McCann Health Engagement
EVP, Executive Director	Melissa Schoenke / Mediahub
SVP, Campaign Insights	Charlie LeCrone / Mediahub
SVP, Video Investments	Jill Peterson / Mediahub
VP, Digital Director	Natalie Rush / Mediahub

This 2022 Clio Health Shortlisted entry titled 'House Rules' was entered for Phexxi by McCann Health New Jersey, Parsippany. The advertising agency is part of the agency network: McCann Worldgroup and holding company: Interpublic Group. The piece was submitted to the medium: Integrated Campaign (Pharmaceutical) within the entry type: Direct-to-Consumer. It consists of 1 video and 6 images.