Bayer Consumer Health - Claritin

The DiversiTree Project

CHICAGO

2024

Entrant Company: Energy BBDO
Medium: Out of Home (Lifestyle, Wellness & Over-the-Counter)
Category: Ambient
Entry Type: Products & Devices

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Credits

Advertiser / Brand	Bayer Consumer Health, Whippany
Advertising Agency	Energy BBDO, Chicago
Editorial Company	Flare, Chicago
Social Agency	twelvenote, New York
Public Relations Agency	Coyne PR, New York
Music/Sound Company	CANJA Audio Culture, São Francisco, Curitiba
Chief Creative Officer	Josh Gross / Energy BBDO
Chief Marketing Office	Jeff Jarrett / Bayer Consumer Health NA
Chairman & CCO	David Lubars / BBDO Worldwide
CCO of North America	Luiz Sanches / BBDO Worldwide
Chief Creative Officer	Josh Gross / Energy BBDO
Chief Creative Officer	Pedro Pérez / Energy BBDO
Executive Creative Director	Susan Treacy / Energy BBDO
Executive Creative Director	Allison Hayes / Energy BBDO
Executive Creative Director	Andrea Siqueira / Energy BBDO
Creative Director	Ricardo Salgado / Energy BBDO
Creative Director	Murilo Santos / Energy BBDO
Creative Director	Jenna Nussbaum / Energy BBDO
Associate Creative Director	Abigail Chieppa / Energy BBDO
Senior Copywriter	Lucy Butka / Energy BBDO
Copywriter	Bethany Berg / Energy BBDO
Senior Designer	Tess Barnes
Motion Designer	Anna Gainer
Director of Creative Services	Erin Welsh / Energy BBDO
Chief Innovation Officer	Alan Parker / Energy BBDO
Innovation Director	Casey Campbell / Energy BBDO
Head of Integrated Production	John Pratt / Energy BBDO
Director of Unified Production	Matt Scoville / Energy BBDO
Director of Production	Jeff Davis / Energy BBDO
Senior Producer	Valerie Bonner / Energy BBDO
Director / Director of Photography	Flynn Drew / Energy BBDO
Director	Max Moore / Energy BBDO
Content Capture / Drone Operator	Nick Arnold / Energy BBDO
Executive Director of Music	Daniel Kuypers / Energy BBDO
Director of Studio Production	Mitch Monzon / Energy BBDO
Post Producer	Lauren O'Machel / Energy BBDO
Managing Editor	Casey Cobler / Energy BBDO
Color	Paul Galati
Color	Ken Wald
Sound Engineer	Ben Treimer / Energy BBDO
Katie Rogulich	Business Manager / Energy BBDO
Case Study Editor	Rafael Braga
President	Jeff Adkins / Energy BBDO
Client Service Director	Katie Clow / Energy BBDO
Group Account Director	Malena Garcia / Energy BBDO
Account Director	Amanda Nieman / Energy BBDO
Senior Account Executive	Nic Colvin / Energy BBDO
Associate Director, Project Management	Caroline Helms / Energy BBDO
Multicultural Market, DEI Lead	Carla Eboli / Energy BBDO
Associate Brand Manager	Jenny J Huang / Energy BBDO
Chief Strategy Officer	Larry Gies / Energy BBDO
Group Director, Integration Strategy	Leah Gritton / Energy BBDO
Group Strategy Director	Doug Malcom / Energy BBDO
Strategy Director	Austin Anderson / Energy BBDO
Junior Strategist	Monserrat Vazquez / Energy BBDO
Junior Social Strategist	Jennifer Jasso / Energy BBDO
Global Chief Marketing & IT Officer	Patricia Corsi / Bayer Consumer Health
SVP, Global Marketing Head	Reese Fitzpatrick / Bayer Consumer Health
Chief Marketing Office	Jeff Jarrett / Bayer Consumer Health NA
VP, Global Allergy	Trevor Thrun / Bayer Consumer Health
VP, US Allergy/CCSF, GM	Catherine Vennat / Bayer Consumer Health
US Brand Marketing Director, Allergy	Kelly Davies / Bayer Consumer Health
Global Category Brand Leader	Pablo Erbessd / Bayer Consumer Health
Marketing Consultant	Alice Hirsch / Bayer Consumer Health
VP, Brand Integration, PR, Social and Influencer	Denise Vitola / Bayer Consumer Health
Senior Director, Strategic Comms, Brand PR, Social and Influencer	Danielle Goonan / Bayer Consumer Health

This 2024 Clio Health Grand winning entry titled 'The DiversiTree Project' was entered for Bayer Consumer Health - Claritin by Energy BBDO, Chicago. The piece was submitted to the medium: Out of Home (Lifestyle, Wellness & Over-the-Counter) within the entry type: Products & Devices and the category: Ambient. It consists of 1 video and 8 images.