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Takeda Pharmaceuticals/Lundbeck

Lighter Blue

NEW YORK
2017
2017
Entrant Company
McCann HumanCare
Medium
Social Media (Pharmaceutical)
Category
Single Platform Campaign
Entry Type
Disease Awareness
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Items

Credits
Agency NetworkMcCann Worldgroup
Advertiser / BrandTakeda Pharmaceuticals / Lundbeck, Deerfield
Entrant CompanyMcCann HumanCare, New York
Media AgencyKlick Health, Toronto, Chicago
EVP Director of Account ManagementGary Chu / McCann HumanCare
EVP Executive Creative DirectorAuge Reichenberg / McCann HumanCare
VP Group Creative DirectorKenneth Evans / McCann HumanCare
VP Group Creative DirectorAndrea Thompson / McCann HumanCare
Account DirectorEdward Morrissey / McCann HumanCare
Account ExecutiveWarren Wyatt / McCann HumanCare
Assistant Account ExecutiveSoyoung Ann Rhee / McCann HumanCare
Art DirectorTatiana Stephanis / McCann HumanCare
CopywriterJane Weinstein / McCann HumanCare
SVP Senior ProducerWendy Leahy / McCann HumanCare
IllustratorElise Gravel / McCann HumanCare
Senior Account DirectorAlexandra Pfeffer / Klick Health
VP StrategySimon Smith / Klick Health
Director, CNS MarketingKeith Hopps / Takeda Pharmaceuticals U.S.A. Inc
Director, CNS Marketing, Rotation LeadTerri Lynne Jones / H.S. Lundbeck
Senior Product ManagerKylie Wagner / Takeda Pharmaceuticals U.S.A. Inc.
Senior Product ManagerDelta Schonhoft / H.S. Lundbeck

This 2017 Clio Health Bronze winning entry titled 'Lighter Blue' was entered for Takeda Pharmaceuticals/Lundbeck by McCann HumanCare, New York. The advertising agency is part of the agency network: McCann Worldgroup. The piece was submitted to the medium: Social Media (Pharmaceutical) within the entry type: Disease Awareness and the category: Single Platform Campaign. It consists of 3 videos and 2 images.

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