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Creative Business Transformation

Entries in this medium focus on work that uses a creative approach to change business operations, products, services, and/or customer experiences to transform a business for growth.

See previous award winners in this medium here

Note: Judging for this medium is weighted 50% on creativity and 50% strategy, implementation, and results.

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service



  • Complete Transformation – Entries in this category are for the comprehensive creative transformation of a business, both internally and externally. This includes internal operations, policies, programs, practices, and other factors that can impact products and services, customer experiences, and/or communications for growth.
  • Experience – Entries in this category are for reinventions that impact how people interact with the brand or business. This includes, but is not limited to digital, physical, and virtual connection points.
  • Operations – Entries in this category are for the internal transformation within an organization. Changes may include, but are not limited to staff, suppliers, distribution centers, and consumers.
  • Products – Entries in this category focus on the creation or reinvention of physical and digital products launched by a brand. This must transform and/or enhance the customer experience, repositioning that brand in the marketplace.
  • Services – Entries in this category focus on new or reinvented services launched by a brand to transform and enhance the customer journey and/or experience.
  • Other – Entries in this category are for work that is not defined by any of the available categories.


Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $525

Deadline 2: Oct 28th - Dec 15th: $625

Deadline 3: Dec 16th - Feb 2nd: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.