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Creative Effectiveness

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here

Note: Judging for this medium is weighted 50% on creativity and 50% on results. (Result details are required – please be sure to download and re-upload the provided PDF into your entry)

Entry Types

  • Business-to-Business
  • Product/Service
  • Public Service


There are no categories in this medium.


Entry Fees: 

Aug 9th - Sep 17th: $675

Sep 18th - Dec 10th: $750

Dec 11th - Feb 4th: $800

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Image (up to 10)
  • *Creative Effectiveness PDF (1)

Download Creative Effectiveness PDF

If submitting entries to the Creative Effectiveness medium, entrants are required to download the Creative Effectiveness PDF, complete the PDF and re-upload the PDF with each entry.

Optional Media

  • Video (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.