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Direct

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here

 

Entry Types

  • Product/Service
  • Public Service
  • Business-to-Business

 

Categories

  • Audio – Entries in this category include all types of creative audio content.
  • Digital/Mobile – Entries in this category include any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, and microsites/websites.
  • Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
  • Film – Entries in this category are for all video used for the purpose of direct and includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
  • Out of Home – Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to: ambient, billboard, poster, transit and mixed campaigns.
  • Print – Entries in this category are for direct printed materials. This includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail and magazine & newspaper print advertising that is delivered via mail, messenger, handouts, postings, etc.
  • Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
  • Use of Product – Entries in this category utilize a physical item with the purpose of delivering a direct message that is delivered via mail, messenger, handouts, etc.
  • Other – An entry in this category is for work that is not defined by any of the available categories.
Tip: Content videos are required for the film category.

Entry Fees: 

Jan 27th - Sep 18th: $525

Sep 19th - Dec 4th: $600

Dec 5th - Feb 5th: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

 

Required Media

  • Image (1)

Optional Media

  • Video (1)
  • Audio (1)
  • PDF (1)
  • URL (up to 4)
  • Physical Entry

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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