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Media

Entries in this medium are for the creative use of media-inspired ideas, where the work highlights media as the creative idea itself, and strategically and effectively uses channels to achieve a brand's purpose. Entries will need to demonstrate how the idea played an integral role in the success of the campaign.

See previous winners in this medium

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Audio – Entries in this category are for media-inspired ideas intended for use on audio platforms. This includes, but is not limited to radio, podcasts, streaming services, and other audio technologies.
  • Digital/Mobile – Entries in this category are for media-inspired ideas designed for digital media platforms or mobile technologies. This includes, but is not limited to websites, games, search engines, banner ads, smartphones, mobile games, applications, etc.
  • Entertainment – Entries in this category are for media-inspired ideas created for entertainment purposes. This includes, but is not limited to audio content, gaming platforms, apps, video sharing channels, music videos, etc.
  • Experience/Activation – Entries in this category are for media-inspired ideas intended to connect an audience through an experience. This includes, but is not limited to virtual or live events, stunts, pop-up shops, exhibitions, performances, installations, etc.
  • Film – Entries in this category are for media-inspired ideas designed for film advertising. This includes, but is not limited to television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
  • New Realities –  Entries in this category are for media-inspired ideas where immersive technology is a key element in the success of the campaign. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
  • Out of Home – Entries in this category are for media-inspired ideas that reach the consumer while they are outside of the home.
  • Partnerships & Collaboration – Entries in this category are for media-inspired ideas where the collaboration between two or more brands, individuals, and/or organizations are key to the success of the campaign.
  • Print – Entries in this category are for media-inspired ideas that reach the consumer through calendars, catalogs, brochures, pamphlets, newspapers, magazines, and similar press.
  • Retail – Entries in this category are for media-inspired ideas focused on e-commerce, online retail sites, restaurants, in store displays, etc.
  • Social Media – Entries in this category are for media-inspired ideas that were planned for and executed on social media platforms.
  • Specific Target Audience – Entries in this category are for media-inspired ideas that target a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
  • Use of Talent & Influencers – Entries in this category are for media-inspired ideas that utilize talent or influencers to increase engagement and drive brand awareness.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $525

Deadline 2: Oct 28th - Dec 15th: $625

Deadline 3: Dec 16th - Feb 2nd: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (up to 10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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