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Public Relations

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

 

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Brand Development – Entries in this category focus on the creation of a specific identity for a product, its positioning in the marketplace, and what it means to its target audience.
  • Cause Related – Entries in this category focus on creating awareness for a cause.
  • Corporate Image – Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
  • Crisis Management - Entries in this category focus on the planning and/or handling of a crisis that could potentially affect a company’s reputation.
  • Employee Engagement – Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale.
  • Environmental – Entries in this category communicate an organization’s corporate social responsibility and/or environmentally friendly practices to the public with the goal of improving the organization’s brand awareness and reputation.
  • Launch/Relaunch – Entries in this category are for the launch or relaunch of a product or service to its target audience.
  • Multi-Market - Entries in this category are for campaigns that were implemented in more than one region, country, or market.
  • Public AffairsEntries in this category are for communications on matters of politics and public policy.
  • Real-Time Response Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
  • Self-PromotionEntries in this category are created to self-promote or publicize a brand or individual's services.
  • Single Market - Entries in this category are for campaigns that were implemented in one specific region, country, or market.
  • Special Event/ActivationEntries in this category promote a face-to-face event or stunt specifically designed to deliver a message, introduce a new product, or create interest in a topic, product, or service.
  • Specific Target Audience - Entries in this category utilize a unique behavior and/or insight to effectively communicate an organization’s products and services to a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
  • Use of Talent & Influencers - Entries in this category use talent or influencers to increase engagement and drive brand awareness.
  • OtherEntries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sep 18th - Oct 27th: $525

Deadline 2: Oct 28th - Dec 15th: $625

Deadline 3: Dec 16th - Feb 2nd: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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