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Clio Resources

Learn More About Our Award Programs and How to Enter


Creative Effectiveness

Entries in this medium focus on work that produced measurable results and used a creative approach to achieve a brand’s purpose. This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here: Health Awareness & Advocacy | Health Institutions & Services | Pharmaceutical

Note: Judging for this medium is weighted 50% on creativity and 50% on results. 
 


Categories

  • Local/Regional– Entries in this category are for work that has been executed across one specific region or market.
  • National– Entries in this category are for work that has been executed across a single country or nation.
  • Global– Entries in this category are for work that has been executed globally.
  • Other– Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Supporting Image (up to 20)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Image (20)
  • Execution Video(10)
  • Execution Audio (5)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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