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Creative Use of Data

Entries in this medium are for creative executions driven by specific data/insights. This includes but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here

Categories

  • Real-Time - Entries in this category use data in a timely manner to implement or adapt a creative execution.
  • Storytelling - Entries in this category use data to inform a creative narrative.
  • Targeting - Entries in this category use data to identify and craft a message directed toward a specific audience.
  • Visualization - Entries in this category are for work specifically dedicated to visualizing data.
  • Other - Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 14th - Jan 13th: $450

Jan 14th - Feb 24th: $550

Feb 25th - Mar 31st: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Image (1)

Optional Media

  • Case Study Film (1)
  • Case Board (1)
  • Supporting Image (20)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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