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Creative Use of Data

Entries in this medium are for creative executions driven by specific data/insights. This includes but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Integrated, Out of Home, Partnerships & Collaborations, Print, Public Relations, and Social Media executions.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Lifestyle, Wellness & Over-the-Counter | Pharmaceutical


  • Real-Time - Entries in this category use data in a timely manner to implement or adapt a creative execution.
  • Storytelling - Entries in this category use data to inform a creative narrative.
  • Targeting - Entries in this category use data to identify and craft a message directed toward a specific audience.
  • Visualization - Entries in this category are for work specifically dedicated to visualizing data.
  • Other - Entries in this category are for work that is not defined by any of the available categories.


Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Supporting Image (up to 20)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Image (20)
  • Execution Video(10)
  • Execution Audio (5)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.