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Direct

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here: Health & Wellness | Pharmaceutical | Consumer Brand Health Initiative


Categories

  • Audio – Entries in this category include all types of creative audio content.
  • Digital/Mobile – Entries in this category include any direct digital/mobile executions that is connected to a user or gives the user the ability to interact through technology. This includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, and microsites/websites.
  • Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
  • Film – Entries in this category are for all video used for the purpose of direct. This includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store, or point-of-purchase advertising.
  • Games – Entries in this category are for the use of gaming and games to target a specific audience. This includes but is not limited to interactive games, gaming consoles, online gaming and mobile games.
  • Out of Home – Entries in this category are for the execution of direct out of home advertising. This includes, but is not limited to: ambient, billboard, poster, transit and mixed campaigns.
  • Print – Entries in this category are for the direct printed materials. This includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail and magazine & newspaper print advertising.
  • Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response. 
  • Use of Product – Entries in this category utilize a physical item with the purpose of delivering a direct message that is delivered via mail, messenger, handouts, etc. 
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 14th - Jan 13th: $450 (single) | $675 (campaign)

Jan 14th - Feb 24th: $550 (single) | $825 (campaign)

Feb 25th - Mar 31st: $650 (single) | $975 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

 

Required Media

  • Image (1)
  • Supporting Image (1)

Optional Media

  • Case Study Video (11)
  • Execution Image (20)
  • Execution Video (10)
  • Audio (5)
  • PDF (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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