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Direct

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here


Categories

  • Audio – Entries in this category include all types of creative audio content.
  • Digital/Mobile – Entries in this category include any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology and includes, but is not limited to: apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, games, and microsites/websites.
  • Experiential/Events – Entries in this category include a themed activity, event, display, or exhibit (such as a sporting event, music festival, fair, or concert).
  • Film – Entries in this category include all video used for purpose of direct and includes, but is not limited to: television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
  • Out of Home – Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to: ambient, billboard, poster, transit and mixed campaigns.
  • Print/Mail – Entries in this category are for the direct printed materials and includes, but is not limited to: calendars, catalogs, brochures, dimensional mail, flat mail and magazine & newspaper print advertising.
  • Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response. 
  • Other – An entry in this category is for work that is not defined by any of the available categories.

 

Entry Fees

Oct 19th - Dec 18th: $420

Dec 19th - Feb19th: $470

Feb 20th - Apr 9th: $495

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

 

Required Media

  • Image (1)

Optional Media

  • Video (1)
  • Audio (1)
  • PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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