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Entries in this medium connect a brand and its target audience through an experience, including but not limited to live and virtual experiences.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Lifestyle, Wellness & Over-the-CounterPharmaceutical



  • Audio– Entries in this category include all types of creative audio experiences.
    • Media Note: 1 Execution Audio required for the Audio category.
  • Digital/Mobile & Social Media– Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology including social media platforms.
  • Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product and/or service.
  • Games – Entries in this category include interactive games that are developed to promote a particular product or service by connecting with the user through the game experience.
  • Guerrilla– Entries in this category are for unique, engaging and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
  • Immersive / New Realities– Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes but is not limited to AR, VR, XR, MR and the Metaverse.
  • Special Build– Entries in this category are for temporary installations meant to be seen or experienced for a short period of time.
  • Use of Talent & Influencers– Entries in this category are for the creative use of talent or influencers to engage with a specific audience.
  • Other – Entries in this category are for work that is not defined by any of the available categories.


Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Supporting Image (up to 20)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Image (20)
  • Execution Video (10)
  • Execution Audio (5)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.