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Film Craft

Entries in this medium include technique and craft/skills used in the execution of film content.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Lifestyle, Wellness & Over the Counter | Pharmaceutical |


  • Animation – Entries in this category include the technique of manipulating images, figures and/or text frame by frame. This includes, but is not limited to stop motion, motion graphics, 2D animation, and 3D animation.
  • Casting/Performance– Entries in this category are for the casting of film advertising and scripted performances, where the acting of a particular performer is integral in the advancement of the film content piece.
  • Cinematography – Entries in this category are for the art, process, or job of filming motion–picture photography.
  • Copywriting – Entries in this category are for the writing of copy.
  • Direction – Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation.
  • Editing – Entries in this category are for use of the art, technique, and practice of assembling shots into a coherent sequence.
  • Music – Entries in this category may include an original composition, a licensed recording or an adapted/altered version of an existing recording.
  • Production Design –Entries in this category are for the overall aesthetic of the production design. This includes, but is not limited to set design, art direction, location build, props, lighting, and styling.
  • Sound Design – Entries in this category are for the process of specifying, acquiring, manipulating or generating audio elements included in video or motion graphics. They may include music as part of the sound design.
  • Visual Effects – Entries in this category are for the processes by which imagery is created and/or manipulated outside the context of a live action shot.
  • Other – Entries in this category are for work that is not defined by any of the available categories.


Entry Fees

Nov 6th - Jan 12th: $465 (single) | $700 (campaign)

Jan 13th - Feb 23rd: $575 (single) | $875 (campaign)

Feb 24th - Mar 29th: $700 (single) | $1050 (campaign)

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more executions in the same medium and category.


Required Media

  • Cover Image (1)
  • Execution Video (1)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Supporting Document (1)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.