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Innovation

Entries in this medium include work that utilizes advertising and marketing in a new, unique, or especially creative manner. 

See previous award winners in this medium here: Health & Wellness | Consumer Brand Health Initiative

 

Categories

  • Digital Product Innovation – Entries in this category are for innovative new digital products. This includes, but is not limited to: websites and applications, software as a service, artificial intelligence, and augmented/virtual reality.
  • Early-Stage Prototype Innovation – Entries in this category are for innovative early stage prototypes undergoing clinical trials and/or FDA approval. Entries must still be demonstrable at a presentation stage; concepts alone are not eligible.
  • Medium Innovation – Entries in this category utilize a medium* in a new, unique, or especially creative manner. *This includes, but is not limited to: Audio, Branded Entertainment & Content, Design, Digital/Mobile, Direct, Experience/Activation, Film, Out of Home, Partnerships & Collaborations, Print, Public Relations and Social Media.
  • Physical Product Innovation – Entries in this category are for innovative new physical products. This includes, but is not limited to: electronic devices, furniture, fashion, accessories, equipment, food or supplements.

 

Entry Fees

Nov 14th - Jan 13th: $450

Jan 14th - Feb 24th: $550

Feb 25th - Mar 31st: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Image (1)

Optional Media

  • Audio Execution (1)
  • Case Study Film (1)
  • Case Board (1)
  • Supporting Video (10)
  • Supporting Image (20)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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