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Out of Home

Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.

See previous award winners in this medium here: Health & Wellness | Pharmaceutical | Consumer Brand Health Initiative

 

Categories

  • Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
  • Billboard – Entries in this category are large static outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings.
  • Digital– Entries in this category include all single outdoor digital executions used to convey a message. This includes but is not limited to digital billboards, motion posters, transit displays and LED displays.
  • Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces, and are made for public spaces.
  • Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
  • Transit – Entries in this category are for transit advertising which is typically placed on anything which moves, such as buses, subways, trains, trucks and taxis.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

Nov 14th - Jan 13th: $450

Jan 14th - Feb 24th: $550

Feb 25th - Mar 31st: $650

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
  • Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).

 

Required Media

  • Cover Image (1)

Optional Media

  • Case Study Film (1)
  • Case Board (1)
  • Execution Image (20)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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