Skip to main content

Public Relations

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness and/or garner media coverage.

See previous award winners in this medium here: Consumer Brand Health Initiative | Health Awareness & Advocacy | Health Institutions & Services | Lifestyle, Wellness & Over-the-Counter | Pharmaceutical


  • Brand Development – Entries in this category focus on the creation of a specific identity for a product, it’s positioning in the marketplace and what it means to its target audience.
  • Cause Related – Entries in this category focus on creating awareness for a cause.
  • Corporate Image –Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
  • Event / Activation – Entries in this category promote an event or stunt specifically designed to deliver a message, introduce a new product or create interest in a topic, product or service.
  • Launch / Relaunch – Entries in this category are to launch or relaunch a product or service to its target audience.
  • Public Affairs & Policy – Entries in this category are for communications on matters of politics and public policy.
  • Real Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
  • Use of Talent / Influencers – Entries in this category use talent or influencers to increase engagement and drive brand awareness to reach a specific audience.
  • Other – Entries in this category are for work that is not defined by any of the available categories.


Entry Fees

Nov 6th - Jan 12th: $465

Jan 13th - Feb 23rd: $575

Feb 24th - Mar 29th: $700

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is not eligible for campaign entries.


Required Media

  • Cover Image (1)
  • Supporting Image (up to 20)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Image (20)
  • Execution Video (10)
  • Execution Audio (5)
  • Supporting Document (1)
  • URL (10)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.