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Use of Music in Innovation

Entries in this medium include work that utilizes music in an advertisement or marketing campaign in a new, unique, or especially creative manner.


Entry Types

  • Adapted: These entries should include a commissioned re-working of an existing piece of material, be it public domain or licensed.
  • Licensed: Music that has been used straight from the master recording. This can be edited but should not have been re-arranged.
  • Mixed: Entries that include multiple types of tracks (licensed, original, and/or adapted).
  • Original: This is a music track, which has been commissioned and composed specially for the entry. This does not include arrangements of any sort as that is covered by Music Adaptation. This also does not include any material that is in the public domain.


There are no categories in this medium.


Entry Fees

Jan 27th - July 31st: $420

Aug 1st - Dec 4th: $420

Dec 5th - Feb 5th: $495

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.


This medium type is  not eligible for campaign entries.


Required Media

  • Image (up to 10)

Optional Media

  • Video (1)
  • Audio (1)
  • PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.