NEW YORK, USA // Abby Elkin is the Vice President of Brand and Creative at BritBox and BBC Select, where she leads the Brand team and Creative Studio to elevate the brand to a new, emotional level, helping viewers fall in love with British television. Abby is a dynamic Marketer with over 15 years of experience building brands both in-house and at agencies. She previously played a key role at Peacock, helping launch the brand and grow its subscriber base to over 40 million. She has worked across diverse industries, from Streaming to Spirits, Beauty to B2B Tech, always in search of the emotional insight that will create irrational value in consumers’ lives. A passionate, award-winning marketer, Abby specializes in leading 360º brand transformations. She’s a proud New Yorker and even prouder parent.