LOS ANGELES, USA // SOMEPLACE, CO-FOUNDER AND CCO Alberto was born in Buenos Aires, Argentina where he lived and worked until 2003. In 2004 a call from Dan Wieden made Alberto move to Portland, Oregon, where he started working at Wieden + Kennedy for the Nike brand. During the years prior to that call, he started his career as a copywriter, making communication for the newspaper, El Cronista, then at Young & Rubicam Buenos Aires and Agulla & Baccetti, the two most creative shops of the country at that moment. He won national and international awards for brands like Visa, Yellow Pages, Tulipan, Apertura business magazine, Heineken, Molinos Rio de la Plata, and the TV Channel 13. Telecom, and Coca Cola.”