PARIS, FRANCE // Alexandre Chabot is Creative Director at Blue449 and Publicis Sport, the creative media and sports agencies of Publicis Groupe in France. An ESSEC graduate, he began his career as an entrepreneur, spending more than ten years at the helm of two independent communications agencies. Both a strategist and a creative, he has designed campaigns and activations for major brands and institutions including Coca-Cola, Clarins, Subway, the French Ministry of Youth and Sports, and LVMH.

In 2015, he joined Publicis, where he helped create and develop a cross-agency Brand Content and Influence offering for the group’s clients. He went on to lead a number of successful operations for brands such as Richemont, Heineken, L’Oréal, Engie, and BSH.

In 2018, Alexandre joined Blue449 as Creative Director to help build a one-of-a-kind media agency with creativity at its core. More than 100 creative activations later, he continues his journey through his role at Blue449 and Publicis Sport, designing innovative brand experiences at the crossroads of media, content, influence, and sport, while leading a team of 15 talents.

A member of the Publicis French Creative Council, Alexandre has received more than 50 national and international awards in brand content, sports communication, PR and media.

Driven by the belief that creativity is most powerful when it connects brands with culture, emotions, and communities, he sees sport as one of the most universal and inspiring territories for brands today: a space where passion becomes engagement, where stories become collective experiences, and where creativity can bring people together far beyond the game.