MADRID, SPAIN // Alfonso is a marketing lover with broad experience in technology and FMCG companies such as Mondelez, Kellogg’s, Coca-Cola or Samsung.

He joined Samsung Electronics 12 years ago where he currently acts as CMO and Head of Direct To Consumer for the Iberian market.

He truly believes in the power of creativity and purpose-driven initiatives that achieved several international awards such as Cannes Lions ( 16 Lions, 4 of them Gold ones), D&AD, Clio, The One Show, LIA, Effie, FIAP, Caples, Ojo de Iberoamérica and El Sol Festival where Samsung was recognized as advertiser of the year 2018.

He has been recognized as Top 10 talented CMO by Cannes Lions in 2024, best marketer by the Spanish Marketing Association in 2018 and Eficacia best talent (under 41 years of age) by the Spanish Advertising Association in 2015.