LOS ANGELES, USA // Amiyra Perkins (@crochetyouahat) is Head of Creative Strategy, North America for Emerging Industries at Pinterest, where she decodes the early signals of consumer culture and transforms them into commercial impact for key accounts. Her forecasting prowess drives strategies that deliver sustained growth and revenue across healthcare, pharma, financial services, tech, telecom, travel, entertainment, QSR, and automotive.

Previously Director of Consulting at WGSN, Amiyra built her reputation advising global brands on turning cultural shifts into competitive advantage, leaning into foresight and execution to build brand equity and deepen customer loyalty across category lines. Her approach is equal parts rigor and imagination: anticipating what’s next, then building the frameworks that help advertisers act on it first. The result is strategies that resonate from the boardroom to the culture at large. Amiyra serves as an industry board advisor at the Fashion Institute of Technology and mentors for the Virgil Abloh “Post-Modern” Scholarship Fund. Her work and insights have been featured in Business of Fashion, Dwell, and WARC.