PARIS, FRANCE // Anaïs Guillemané Mootoosamy is Strategy General Manager at W Conran Design Group, the Havas brand and design network. Over the past 15 years, she has helped organizations build brands that do more than communicate: brands that create culture. From leading the brand strategy for the Paris 2024 Olympic and Paralympic Games to transforming hospitality, mobility, and service brands, her work focuses on defining distinctive brand cultures that shape behaviors, inspire communities, and drive transformation. She believes the strongest brands are those that reveal a unique way of seeing and acting in the world, turning identity into cultural relevance and lasting impact. Anaïs helps companies and institutions align purpose, strategy, and storytelling to build brands that people don’t simply recognize, but choose to belong to.