BUENOS AIRES, ARGENTINA // André Takeda has spent 25 years proving that the best ideas in entertainment and sport don’t begin with a brief. They begin with a cultural truth. He started out as a copywriter in Brazilian agencies before moving to Buenos Aires, where he’s built and led creative teams behind some of the most recognizable brands in the region. He’s held senior creative roles at Fox Networks Group and The Walt Disney Company and today serves as VP of Creative Services at Warner Bros. Discovery Latin America, where he leads creative direction for HBO Max’s marketing campaigns and activations across the region. His work has been recognized at Cannes Lions, D&AD, Clio, The One Show, ADC, El Ojo de Iberoamérica, and GEMA, among others.