MIAMI, USA // As Managing Partner of Havas Play North America, Andrea Isaac leads the culture-first division of Havas Media Network, at the forefront of a new era of brand engagement, where fandom, influence, experience, and innovation converge to drive real impact. She helps brands capture meaningful audience attention by showing up in the spaces people love most – sports, music, gaming, film, and fashion – through creator collaborations, social storytelling, gaming partnerships, and immersive live experiences. Under her leadership, Havas Play is redefining how brands show up in culture, not just as advertisers, but as participants, turning fandom into measurable business growth.

Over her 15+ years with Havas, Andrea has held various positions showing remarkable performance and tireless commitment. Prior to her role leading Havas Play, Andrea served as Managing Partner of Business Transformation for Havas Media Network North America, where she played an instrumental role in the building and growth of the agency’s new core offerings – Havas Play, Havas Market, and CSA.

Previously, she served as CEO Havas Group Colombia & Central Latam and Chief Development Officer for Latin America, where she led the group’s creative and media agencies in the development of products, services and advertising. Additionally, she also held the role of SVP Head of Strategy and Business Development for the region, where she led the overall strategic development of the agency, provided a clear commercial vision and created new practices and methodologies that promote innovation.

Having started her career at Havas Media International as a strategist, Andrea has collaborated closely with the Latin America Media Festival as an Academy mentor and pre-selection judge, and with the Global Media Festival as a finalist judge. An award-winning marketer, she’s been recognized by Cannes Lions, Festival of Media, Women to Watch, M&M, Aurora, Premios Internacionalistas, and Portada Pan Regional Awards.