BURBANK, USA // Anna Frost is Head of Marketing for CNN Worldwide, where she leads a unified global brand and growth marketing organization that supports all CNN platforms and content, including CNN’s All Access subscription service. She is accountable for the end-to-end consumer journey, driving CNN’s brand equity, strategic audience acquisition, and long-term retention initiatives.

A distinguished leader in digital transformation, Frost was previously Senior Vice President, Head of Growth & Lifecycle Marketing and Go-to-Market Strategy for Peacock, NBCUniversal’s streaming service. In this role, she oversaw a team of 140 and engineered the platform’s growth marketing engine and daily operational strategy, driving significant subscriber acquisition, engagement, and retention during her tenure. She was also awarded a Sports Emmy for “Outstanding Interactive Experience” for her team’s contributions to the 2024 Paris Olympics.

Frost’s deep experience in launching digital products includes leading the go-to-market campaign and growth marketing strategy for CNN+ in 2022. Prior to that, she served as Vice President, Digital Marketing at Live Nation Entertainment, where she led a centralized team that leveraged data and personalization to connect fans to their favorite artists, sports, and live events.

Earlier in her career, she spent over a decade in executive roles at The Walt Disney Company, where she spearheaded marketing and innovation across the Direct-to-Consumer and International, Television, and Studio divisions. Her responsibilities spanned a robust portfolio of large-scale programs that promoted new digital products, brand campaigns, blockbuster films, and hit television shows.

Frost holds a B.A. in Sociology from Pepperdine University. She is based in Los Angeles and is an active member of the Television Academy.