NEW YORK, USA // Ansley Williams leads the North America Influencer division at Ogilvy, where she drives strategy and growth in the dynamic influencer marketing landscape. She has cultivated her expertise in this evolving field since its nascent stages, beginning with what were then known as “bloggers,” and boasts a decade of experience honing skills in creative copywriting and social media strategy to deliver truly integrated influencer programs. As a passionate intrapreneur and strategist at heart, Ansley joined Ogilvy over 6 years ago to scale the influencer business, successfully growing her team and driving consistent success. She is a proponent of creative strategy and innovative ways of working with influence, constantly staying on the cutting edge of culture to deliver impactful and truly integrated campaigns. Her diverse team of experts serves a wide array of clients, ranging from B2B and technology to retail/clothing, consumer packaged goods, and other globally recognized brands. Prior to her tenure at Ogilvy, Ansley built and led an influencer team, executing a broad spectrum of campaigns. Her work included high-profile celebrity collaborations in commercials, as well as innovative social-first initiatives for clients.