CHICAGO, USA // Anuj Bhasin is the Chief Brand Officer at Gatorade, where he oversees marketing, innovation, consumer engagement, and community impact across the Gatorade, Propel and LIFEWTR brands. A 14-year PepsiCo veteran, Anuj has held several roles across the Gatorade Portfolio, marketing, brand strategy and innovation. Most recently, he served as Vice President of Marketing & General Manager, Gatorade Brands, where he oversaw Gatorade’s Direct to Consumer evolution along with marketing efforts for Muscle Milk, Evolve and Propel. Throughout his tenure, Anuj has played a key role in elevating the cultural relevance of Gatorade’s sport and fitness brands through partnerships and campaigns with some of the world’s most famous athletes and celebrities.

He was also integral in driving growth on a global scale for the Gatorade Portfolio with a key focus on international market expansion. He also managed short-term business deliverables and strategic planning for several platforms within the Gatorade Portfolio, including Gatorade Thirst Quencher, and Gatorade beverage enhancers, as well as the development of the Gatorade Prime Energy Chew Innovation Platform. Prior to Gatorade, Anuj spent time working as a brand manager for Kraft Foods, and as a buyer for Macy’s. He is a graduate of University of Chicago’s Booth School of Business and Washington University in St. Louis. He lives in Chicago with his wife, Priya, and two young sons, Shail and Sahil, but still roots for his University of Maryland Terps.