LONDON, UK // Asma Humayun is the Founder, Global Creative Director and Executive Producer of Shiny Toy Guns, a pioneering female-owned production company established in Pakistan’s advertising industry. Over nearly two decades, she has directed and produced global brand campaigns and advocacy films that have shaped public conversations, influenced policy and challenged perceptions. Her work includes Pakistan’s first-ever Cannes Lions Grand Prix for Good, awarded for a campaign with UN Women, and a Glass Lion for Change and Gender Empowerment, recognising work advancing gender equality and girls’ education. Her accolades also include Best of Show at The One Show and recognition from numerous leading international creative awards.

Asma was ranked the No. 1 Director in Asia Pacific for Creative Effectiveness in The One Club’s Global Creative Rankings and has been recognised in Campaign UK’s 40 Over 40 and Campaign Asia-Pacific’s Women to Watch. In 2026, she became the first Pakistani filmmaker to serve as both an awarding jury member and speaker at Cannes Lions. She has also served on juries for many of the world’s leading creative and advertising awards, bringing a distinctive South Asian perspective to international creative discourse.

In 2026, Shiny Toy Guns expanded into the UK, reflecting Asma’s commitment to connecting creative talent, brands and production partners across borders to create stories with global resonance.