NEW YORK, USA // Astrid Defries-Lansing is a global creative leader with more than 25 years of experience shaping human-centric healthcare brands. She studied fine arts and design in Germany, where she also began her career, blending artistic rigor with strategic thinking from the start. After early years working independently across branding disciplines—from luxury goods to healthcare—she relocated to New York, where she has since held senior creative roles at leading global healthcare advertising agencies.

Astrid’s work spans major therapeutic categories including oncology, women’s health, and rare diseases, with a consistent focus on improving patients’ lives through empathy-driven, culturally relevant creativity. Her approach bridges deep scientific understanding with emotionally resonant storytelling, ensuring that complex medical narratives connect meaningfully with real people. An award-winning creative, Astrid is known for bringing her personal passions into her professional work. A dedicated yogi, trained nutritionist, and lifelong lover of fashion and the arts, she views health not as a condition, but as a lifestyle. This philosophy informs her belief that great healthcare creativity should inspire, empower, and ultimately make life better—physically, emotionally, and culturally. As a juror for the Clio Health Awards, Astrid brings a sharp eye for craft, a deep respect for humanity, and an unwavering belief in creativity as a force for good.